Google’s E-A-T: Busting 10 of the Biggest Misconceptions

There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.

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Google’s E-A-T: Busting 10 of the Biggest Misconceptions by Lily Ray #503

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.

These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.

Source: https://www.searchenginejournal.com/google-eat-misconceptions/333875/#close

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